DE-Branded defines itself as a ‘virtual furniture workshop’. It aims to give the customer direct control over designers and manufacturers when purchasing custom made or limited edition furniture pieces. Working with our friends over at Tonic Systems we were briefed to re-brand De-Branded (sorry couldn’t resist) and give the existing clunky site a much needed makeover.
The main challenge for the new site was to design a homepage that explained the concept as simply as possible; display the kind of ‘eye candy’ furniture shots you would associate with a hi-end furniture manufacturer & also retain some illustrative elements from the previous site. View the finished site here